How a LinkedIn group can become your social media centrepiece 1920 1283 Nathan Cousins

How a LinkedIn group can become your social media centrepiece

Social media networks have given businesses the opportunity to cast their marketing net out far and wide, but sadly many companies are still not using…

Binge content, micro moments and the reshaping sales funnel 1200 525 Nathan Cousins

Binge content, micro moments and the reshaping sales funnel

It’s Sunday afternoon, you’re still in pyjama mode and you’re six episodes deep into series two of Orange Is The New Black. We’ve all been…

Optimising for shareability on social media 700 507 Nathan Cousins

Optimising for shareability on social media

The aim of almost all social media postings is to achieve that lofty goal of ‘shareability’ whereby posts, images and content are shared by people…

It’s time for corporations to take note of SMEs and stop ignoring Instagram 800 533 Nathan Cousins

It’s time for corporations to take note of SMEs and stop ignoring Instagram

You may have noticed late last year House of Fraser’s poorly-timed #Emojinal campaign, which sought to re-brand the retailer as an emoji-laden tween-fest, completely transforming their…

Time to convince your customers to lose their sliders 1920 1283 Nathan Cousins

Time to convince your customers to lose their sliders

If your customers are updating their websites, now might be the time to lose something which is hampering their conversion rates and SEO: homepage sliders. There’s…

How to extract inbound marketing value from social media Q&As 1920 1283 Nathan Cousins

How to extract inbound marketing value from social media Q&As

For companies that invest in inbound marketing expertise, the internet can be a godsend if used effectively. With a huge potential customer base inhabiting cyberspace,…

Deploying keywords to maximise your visibility 1920 1283 Nathan Cousins

Deploying keywords to maximise your visibility

Nowadays, most new businesses know that they need to utilise keywords in order accrue greater visibility for their site in the SERPs. However, successfully deploying…

Why digital marketing is all about segmenting 1920 1283 Nathan Cousins

Why digital marketing is all about segmenting

Whether it’s segmenting your email database to maximise your latest campaign’s impact, creating or using different interest groups on LinkedIn or Facebook, or segmenting your…

Two life-changing Twitter tools 800 533 Nathan Cousins

Two life-changing Twitter tools

Every small business knows that social media is an essential part of the modern communications landscape, but it can just be so time consuming that…

How to get people to stay on your website 800 533 Nathan Cousins

How to get people to stay on your website

How long do you think people spend on any given website? 5 minutes? 3 minutes? 90 seconds? It might surprise you to learn that according…

Three key tools that all digital marketing companies must have 800 533 Nathan Cousins

Three key tools that all digital marketing companies must have

When it comes to marketing strategy, knowing how to relate to your audience and reach them is vital. In the ever-changing world of technology, there…

Why email marketing is still very much alive 1920 1283 Nathan Cousins

Why email marketing is still very much alive

For the last five to 10 years, digital marketers have predicted the demise of email marketing. Yet, in 2016, the practice is stronger than ever.…

Nathan Cousins © 2021

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