Social Media

Social media is only a part of the whole marketing mix and before you pick channels, you need to look at your overall marketing strategy and decide what you want to achieve from your social media presence. We could list the main social media platforms and tell you to be…

The aim of almost all social media postings is to achieve that lofty goal of ‘shareability’ whereby posts, images and content are shared by people with no commercial interest in your business simply because they’re funny, touch an emotional note or have other entertainment value. So how can you achieve…

You may have noticed late last year House of Fraser’s poorly-timed #Emojinal campaign, which sought to re-brand the retailer as an emoji-laden tween-fest, completely transforming their Twitter timeline into what was mostly gobbledegook. The campaign sparked widespread confusion across the Twittersphere, with many wondering whether the department store giant had been…

Every small business knows that social media is an essential part of the modern communications landscape, but it can just be so time consuming that you don’t make the most of it. That’s a shame, because if you can amass an army of followers, likes and retweets then there is…