Marketing 101

What does a digital consultant actually do? It’s their job to develop a digital marketing plan that doesn’t just focus on tactics, but has long term strategic goals in line with where you want your business to go. The plan should involve building your brand, increasing your results in the…

It’s Sunday afternoon, you’re still in pyjama mode and you’re six episodes deep into series two of Orange Is The New Black. We’ve all been there: Netflix and other similar streaming services have revolutionised the way we view content, something that is now lending itself to B2B and B2C marketing.…

When it comes to marketing strategy, knowing how to relate to your audience and reach them is vital. In the ever-changing world of technology, there are hundreds of ways to market your company online. Here, we’ve outlined three of the most crucial weapons to have in your armoury if you…

With the continued spread of mobile devices and changes to the ways we consume media, marketing has proved itself to be a sector evolving at lightning speed. If you are a marketer, it is likely you are required to keep abreast of new developments and trends on almost a daily…