Content Marketing

Make standout content in a content-saturated world.

Make standout content in a content-saturated world. 1707 2560 Nathan Cousins

Recent studies indicate that more than 2.5 quintillion bytes of data are created every single day. As more and more brands, personal and corporate, have embraced content marketing tactics, a world of content oversaturation has been created. This isn’t a new concept for those who work in marketing, but it…

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How to harness the power of infographics, properly

How to harness the power of infographics, properly 1920 1279 Nathan Cousins

They say that a picture is worth a thousand words and that can certainly be true with infographics. A properly designed and presented infographic is a great way to communicate complex ideas simply, gain understanding and encourage action. But if you’re going to harness the power of infographics properly, there…

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What is content marketing and how it can help your business?

What is content marketing and how it can help your business? 1920 1283 Nathan Cousins

If you’re not a marketer by trade, content marketing can be one of those terms that has you scratching your head, but it really is one of the best things you can do for your business. So what is it? Content marketing is simply a strategy where you create high…

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Why digital marketing is all about segmenting

Why digital marketing is all about segmenting 1920 1283 Nathan Cousins

Whether it’s segmenting your email database to maximise your latest campaign’s impact, creating or using different interest groups on LinkedIn or Facebook, or segmenting your Twitter followers into useful lists, never has targeting content to the right end recipient been more important. Here’s why: We need to cut through a…

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How to balance text and video content to improve your digital marketing campaign

How to balance text and video content to improve your digital marketing campaign 1920 1283 Nathan Cousins

As a marketer, you have two major mediums that you can use to communicate information to prospective customers: text and video content. It is easy to deliver both types of content through your main website, your social media feed and even your marketing emails. Of course, savvy marketers won’t rely…

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